Canadian candy company selects cellulose-based film for its
stand-up pouch packaging for competitive advantage with Easter treats.
Canada’s oldest candy company, family-owned Ganong Bros Ltd. in New
Brunswick, has selected a cellulose-based packaging film for its range
of Easter confectionery in stand-up pouches. NatureFlex™, from Innovia Films, is a renewable, compostable material made from wood pulp.
Explains Bruce Rafuse, Ganong vice president of marketing, “We had
two primary objectives in selecting the package: first and foremost was
to improve sales and distribution, and second to differentiate us from
the competition. We considered several alternatives, but based upon
feedback from consumers and retailers decided upon NatureFlex due to it
being compostable and the distinct competitive advantage this gives us.
Our ultimate goal is to move all our products into compostable pouches.”
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Sunday, April 8, 2012
Easter egg candy packs are renewable, compostable
Labels:
compostable pouches,
eco friendly,
Ganong,
NatureFlex,
packaging,
renewable
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